|
here you go
New Phone: i870 Launch Date: 11/1/05 (10/17 if possible)
The goal of this document is to:
Provide all Marketing teams with new phone information in an efficient and effective manner for agency use.
Ensure consistency in feature descriptions, feature prioritization, and benefits to all customers regardless of channel or medium.
New Phone Description and Image
Description: The i870 is Sprint Nextel’s first phone to offer Nextel Walkie-Talkie services and a built-in MP3 player. The i870 includes everything needed to convert CDs to MP3 files and transfer them to the i870 phone for music enthusiasts. It offers an classic, high-tier design with silver finish and pearl-colored accents and features a push button flip operation, a large vibrant internal display and a color external display.
Impact to Current Phone Portfolio
Impact: The i870, as Sprint Nextel’s first walkie-talkie phone with built-in MP3 player, is a new category in Sprint Nextel’s phone portfolio. It will not replace any other handset.
Novel Features and Benefits
The i870 will offer all the advanced features that are currently on the i860 however it will also offer an array of exciting new features not seen on previous Nextel handsets. Here are the list of features (in order of importance)
Feature Benefits to the End User
Built-in MP3 player Transfer music files from PC and listen on the i870. 32MB Micro SD memory card, SD adapter, USB adapter, and Roxio PC software to create and transfer MP3 files to i870 included.
Bluetooth Technology Wirelessly connect to headsets and PCs within 30 feet.
1.3 MP Camera and Camcorder Capture images and video for personal and business purposes and send them to friends and colleagues. Send up to six seconds of video via Multimedia Messaging service.
Micro SD Memory Card Slot Store images, MP3 files, and video to removable Micro SD memory cards. 32MB card included.
Large internal display with high resolution LARGE: Extra large 2.2” screen provides more room to view images
COLORFUL: 262K colors for rich image viewing.
DETAILED: 176x220 pixels for high resolution
Large external display Color external display (4k colors, 95x65 pixels).
Picture Caller ID Identify callers during cellular phone calls by viewing their picture on both the internal and external display
Media Center Playback many different types of video and audio files (gif, jpg, midi, mp3). Large memory size for storing multimedia files (roughly 20MB of data. The average image size is roughly 20-30k depending on the quality that the customer has chosen). .
Quick Flip Push a button on the phone’s hinge for easy opening of phone. No other US carrier’s handset offers this feature.
Quick Access to Camera OK button takes you to the camera app, hit it again to snap photo. “Two clicks for a pic”.
Specifications
Size: 3.5” x 1.9” x 1”
Weight: 4.9 ounces
Talk Time: 165 minutes
Standby Time: 65 hours
Kit Contents
i870 phone, SIM Card, standard battery, battery door, rapid travel charger, carry holster, 32 MB Micro SD memory card, SD adapter, USB adapter, and Roxio software.
Unique Offering
The i870 is the first walkie-talkie phone with enhanced multimedia and wireless technologies including a built-in MP3 player, Bluetooth, 1.3 megapixel camera and camcorder.
Target Customers
Individuals/Consumers: 16 – 40 year old males and females who are music and technology enthusiasts who want more capabilities out of their wireless phone.
Business Customers: commuters and mobile professionals who want to be entertained while traveling and to share moments with friends and loved ones via the built-in camera and camcorder.
Pricing and Promotions
2YPP - $299.99
NPP - $374.99
SRP - $449.99
VPL - $227.99
Competitive Considerations
Phones with MP3 players have been in the marketplace for over a year. 1.3 Megapixel resolution for the camera is above-average, 2 megapixel camera phones do exist in the US marketplace. The i870, i860, and i930 are the only phones in the US marketplace with push-button flips and has been received well by customers. The combination of all features with Nextel Walkie Talkie services is a very exciting and unique value proposition.
Legal Considerations
Sprint Nextel condones the use of pirated music copy and has provided Roxio software with the i870 to create MP3 files from personal CD collections.
Direction for Photography and Photography Use
Standard Photo Shots:
Front flip closed, front flip open, side flip open
Digital Media/Wallpaper Shots:
Show use of Mobile Email service (Java Application), MP3 player, and Bluetooth, and camcorder if possible
MarComm Materials, Requirements, Dates Needed, and Release Date
Need to have photography, retail cards, and eFlyers available prior to 10/14 for a 10/17 launch.
__________________
|